In Tagalog, the most widely spoken language in the Philippines, ate (ah-teh) is a term used to address a respected female friend or relative. So, it's not uncommon for me to respond to "Ate Karen" or "Ate K". And as the term suggests, we’re here to be your trusted source of wisdom, guidance, and maybe a good laugh.

I'm Karen Fernandez, a 5-time startup executive turned founder taking my expertise in scaling businesses to help early- and growth-stage companies strengthen their people and talent operations.

In my 20+ year career, I've worked in:

• 10+ industries

• global and national companies

• B2B and B2C businesses

• some of the biggest startup hubs (Austin, Los Angeles, New York, Seattle)

I’ve also served on the Pilipino Workers Center board for over 8 years and am an active member of Chief.

Using my experience and insight, I’ll help build teams and craft winning strategies in a way that fits with your business or career. With expertise across people operations and talent, I'm here to help you thrive. Let’s get started!